ACSI surveys thousands of customers of full-service and fast-food restaurants, then ranks the largest chains on a 100-point scale. The higher the number, the more content folks are with their experiences at that restaurant.
Overall, Americans are happier with restaurants. ACSI reports total customer satisfaction is up by 1.8 percent from a year ago to a score of 79.4.
Americans spend more than half of their food budget on dining out, with annual restaurant sales projected at $799 billion, according to ACSI.
Millennials are gaining spending power, and restaurant chains are responding with amenities like smartphone apps, automated kiosks, and curbside and third-party delivery.
Texas Roadhouse had the highest customer satisfaction score – 83 – among large-chain, full-service restaurants.
The results (note: the “all others” listing is an aggregate category consisting of smaller restaurants):
Chick-fil-A easily beat its fast-food competitors. Compare its score of 87 with McDonald’s last-place score of 69.