Amarillo, TEXAS (KVII) — For Freeman’s Flowers -- Valentine’s Day is one of the two busiest holidays. The company opened its doors in 1938.
“It’s how they express their love at each other, “ said great grandson, Luke Freeman.
But, some think it may have lost its impact.
“I think maybe it’s gotten so commercialized--it’s just, send your honey a big dozen roses and make it as big and beautiful as you can,” said Jaclyn Whitehurst.
Licensed counselor at Family Support Services, Reva Tilley says sometimes there’s so much pressure on Valentine's Day, they forget to enjoy the day.
“We want to measure up to someone’s standards, we want to meet their expectations—and more times than not we place monetary value on what love needs to look like or how love needs to be,” said Tilley.
However, one can ease this pressure by understanding what other’s expectations are and what their needs and wants may be.
"Some people can feel very loved when you just say, ‘I love you,’ you’re beautiful, you make my day or you rock my world—where someone else might want someone to clean the house or wash the car and those acts of service can let them feel loved-- whereas another person may want the gift, they may want the roses, the chocolate, the perfume or the cologne,” said Tilley.
But, the key is to understand their couple’s love language.
“If we spaced it out all throughout the year, do daily things, weekly things, monthly things--maybe Valentine’s day wouldn’t be such a pressure and we might get some more enjoyment out of it,” said Tilley.
For those that are single, Tilley recommends to focus on the fact that you are loved, special, and meaningful rather than focusing on what you don't have.