Whataburger partners with YETI to release branded tumblers
Two Texas brands--Whataburger and YETI--are teaming up to release a Whataburger-branded YETI tumbler, just in time for Christmas.
The YETI tumbler resembles a Whataburger drink cup, and is for sale on the burger chain's website.
Whataburger says that they launched stainless steel mugs last October, but customer feedback suggested the cups would be even better if they were YETI-branded.
“When we launched our stainless-steel tumblers last year, we saw fans snapping photos of themselves with their tumblers all over the world,” said Whataburger Vice President of Retail Mike Sobel. “We’re excited to share these new YETI tumblers so our fans can travel with both their favorite high-quality brands. We can’t wait to see where our fans will go next, but we’ll always have a hot meal and a cold drink waiting for them here in Whataburger country.”