The state's most well-known public service campaign is getting a makeover.
The "Don't mess with Texas" campaign is targeting the state's worst litterers during the month of April. Young adults between 16 and 34 are the highest offenders. TxDOT is making it their mission to stop littering across the state. In the coming months, hundreds of such "Don't Mess with Texas" barrels will appear at the state's safety rest areas, popular tourist attractions, sports venues, and other high traffic locations to remind drivers to properly dispose of the their trash. This comes from an effort to eliminate trashed disposed on Texas highways.
Common items tossed outside vehicles are fast food packaging, cigarette butts, candy wrappers, and plastic bags. TxDOT spends millions in taxpayer dollars to pick up trash along 80,000 miles of state highways, according to TxDOT's most recent visible litter study.
TxDOT reminds Texas residents that littering is against state law, and violators can be fined up to $500 for the first offense. Repeat offenders face fines of up to $2,000 and 180 days in jail.