Too young for makeup?

UPDATE 8:51 P.M.

Makeup is a billion dollar industry in the United States and now, even tweens could be getting their own brand. Wal-Mart is about to introduce a brand new line of cosmetics that reports say target 8 to 12 year olds.

It's called Geo-Girl. The line caries mascara, eye shadow, even an exfoliator. "I know at 15,16 used to be a basic time to start wearing make-up, now I see girls that are 10, 11, 12," said Patti Stapp, a makeup artist at First Impressions by Patti.

An ABC News poll shows the use of mascara by tweens has almost doubled from 10 percent in 2007 to 18 percent in 2009. "Some of them {my friends} will go crazy then the rest will just wear eye liner and blush. I don't wear makeup," said Saidi Soliz, an 11 year old girl.

"I just wear lip gloss, and eye liner," said Kayla Lewis, a 14 year old girl whose mother said she is to young for eye shadow and foundation. Tweens spend about $24 million a year on beauty products, but is it too much too soon?

"It's a bad idea, I think we should let them know about their natural beauty first," said Christina Burroughs, a parent. "It's just rushing them, making them look older than they should, it's too soon," said JoAnn Lewis, a parent.

But Wal-Mart said the line will be marketed to parents, not tweens, as an option for their girls. The parents we spoke to said age-appropriate is the key.

"I think in moderation it's okay. Lip gloss, just a little bit," said parent Miranda Akridge. "Lip gloss is fine, but not a total base foundation, eyeliner, mascara, you know concealer I don't think that that's necessary at all," said Burroughs.

"I really personally think that a little gloss and mascara at a young age is just great, but as far as full blown make-up, it's really difficult for me to see kids wearing too much too soon."

But if they are wearing makeup, parents we spoke to said it's important to guide your child."My wife, she advised them on what was enough or excessive and so far it's worked out," said Kent Gunter, a parent.

"You're still the parent, she's still the child, and if you help her in any other direction, how to set a table, how to eat out, and you want to teach her how she can have that look that she'd like to have and that look that you'd like her to have," said Stapp.


An interesting story on Good Morning America is asking, "how young is too young for makeup?" They say that the use of mascara by tweens came close to doubling from 2007 to 2009, from 10 percent to 18 percent.

The story says that Wal-mart is getting ready to launch a makeup line aimed at pre-teen girls. The Geo-Girl line of products has eye shadow, cleansers, and more aimed at young ladies 8-12.

What do you think? When is the right age for girls for girls to start using makeup? Should Wal-mart be targeting young girls for makeup? Does it trouble you that makeup use is growing in tweens?

Weigh in with our web poll and leave your thoughts in the comments.