Local business owners in Amarillo embraced Small Business Saturday in a big way by offering huge steals this past weekend.
While many larger retailers, such as Kohl's and Target, opened their doors to record numbers of shoppers, local businesses decided to keep it quaint this holiday season. Stores in Wolflin Square spent Saturday welcoming holiday shoppers all while boosting the local economy.
Women's clothing boutique, Semblance, offered up to 20% off selected items, and even held a raffle for gift cards on purchases made that day. Open for over a month, Semblance owner Robyn Grona hopes that more people will considering shopping locally throughout the year, not just on Small Business Saturday.
Lilly Finch, a lifestyle boutique, participated in Small Business Saturday for the first time this year. Retail associate, Krista Silva, feels that the event helps promote awareness of local businesses in Amarillo.
Small Business Saturday was created in 2010 by American Express as a way to promote local small businesses throughout the country.