Retail stores join 'go green' movement with eReceipts

Would you like your receipt with you or in the bag? A question that might soon have a third option: Would you like your receipt emailed to you?

More businesses have stated to offer eReceipts to their customers as well as other "go green" measures in their stores. American Eagle, Gap, Old Navy and Banana Republic are just a few stores that now offer their customers the option to either take a paper receipt home with them from the store, or have it emailed to their account. Representatives with The Gap told Pronews 7 it was not only a effort to cut back on paper usage, but also more convenient for their customers.

Other stores, like Lowe's Home Improvement Store, have also found alternative ways to start caring for the environment. Lowe's offers customers the option to register for their own "My Lowe's" card. The card allows customers to access all of their purchase records with the store, old receipts without ever worrying about keeping up with paper receipts or needing to bring them back into the store to return an item. Eventually, customers with the My Lowe's card might not even need to leave the store with a paper receipt -- it will all be stored online.

"When they register anytime they make a purchase the cashier will ask, do you have a My Lowe's card and then they will scan it," explained Lowe's SOS Credit Coordinator, Deanna Perez. "Customers, a lot of times, they can't keep up with receipts and like I said, it saves on paper. As far as 'going green', it's eliminating paper."

But by signing up for the My Lowe's card, or having other stores email your receipt to you, customers must forfeit a little personal information - an email address, and sometimes a little more. The Better Business Bureau said while it's still safe to give businesses that information, make sure to double check their privacy policy first.

"The thing the consumer has to watch for is the privacy policy that the store has in place," explained Janna Kiehl with the Better Business Bureau. "As long as you can ask the store what are you using my personal information for, how are you going to store it, how are you going to destroy it and if it changes, how can I change it? So, there are some questions and maybe a little bit more information that the consumer needs before going ahead and setting that up automatically."

Keihl said most stores have a privacy policy that prevents them from sharing that information with others, however, those stores still might send other marketing-oriented emails for their store to your account.

So, the next time you're posed with the question: "Would you like your receipt emailed to you?" If you answer yes, Mother Earth might thank you, but your inbox might not.