NEW YORK (AP) - A recent explosion of online personality quizzes has everybody talking about which state they really ought to be living in and which Harry Potter character they really are.
Most of the quizzes are created by the young social media mavens at Buzzfeed.com, which says the quizzes are smashing traffic records.
Experts say the phenomenon isn't surprising. They pin it on the age-old fascination with that central question - "Who AM I?" - and a desire to compare ourselves with others in a social media-obsessed society.
John Egan of Austin, Texas, says he gets sucked into the quizzes partly because he's curious about himself - and because he wonders how his answers will stack up against his Facebook friends'. But the quizzes have little staying power in his brain.
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