Daybreak welcomes Chief Meteorologist Steve Kersh to mornings

Mornings are about to get more exciting at Pronews 7.

Storm Search 7 Chief Meteorologist Steve Kersh is joining the Panhandle's leading morning show, Daybreak, effective Monday, March 5.

"I am looking forward to working with Meredith on Daybreak," said Steve. "I enjoyed working the morning show last July and I'm looking forward to making the permanent switch on Monday."

At TV stations all across the United States, morning programming is the new primetime. More people are waking up earlier and Pronews 7 is once again leading the way to fit viewers' needs.

Steve will be teaming up with Meredith Keller who will continue to bring viewers the latest news, both local and national, along with community events and interviews.

He joined the Pronews 7 team in 1997 and was promoted to Chief Meteorologist in 1998. Steve is most proud of Storm Search 7's SchoolNet, which he helped create in 1998 with 45 weather stations installed throughout the viewing area. Now, SchoolNet has grown to more than 150 stations and continues to grow.

As for the evening broadcasts, viewers can expect to see a familiar face starting March 19. Brian James will rejoin the Pronews 7 team as the 5, 6 and 10 o'clock meteorologist.

Statement from Thom Pritz, KVII-TV President and CEO

Please join us in welcoming a new era for morning TV in Amarillo, the Panhandle of Texas, Oklahoma and Eastern New Mexico.

We have known for some time that our viewers are not watching TV the way they did 20 years ago or even five years ago. Morning weather and news has become far more important than it used to be. With that in mind, Pronews 7 has started making some strategic changes to satisfy the needs of our viewers.

The first of these changes is moving the best meteorologist in the market to our Daybreak News. Steve Kersh, Pronews 7's Chief Meteorologist is excited about the move, to be working with Meredith Keller and to be a part of starting our viewers day out right with "The Areas Most Accurate Forecast."

How do we replace Steve in the evening

? Y

ou don't

so you get the next best thing. Brian James will be returning to Pronews 7 at 5, 6 and 10 beginning March 19th. Shelly Sites will continue to brighten your weekends.

Unfortunately this scenario leaves us saying good bye to Tony Derda. Tony has served us well this past year and we thank him for everything. We wish Tony and his family only the best and continued success.

We are excited about the direction we are moving with Steve and Meredith in the morning and look forward to all the possibilities ahead.