Breaking down the Color Run

The Color Run is making a stop in Amarillo for the second year in a row. This year is expected to see 6,500 runners, 200 volunteers, and approximately 1,000 spectators.

â??At first, everyone is wiping the sleep out of their eyes. But then once we get them going, itâ??s a great vibe. A lot of smiles. Just smiles all day,â?? said Color Run race director, Lance Duncan.

The event is not a charity event, nor is it for a specific cause. In fact, according to the website, it is characterized as an event management company. Instead, the Color Run partners with various beneficiaries and donates in different ways. Those ways include:

  1. Post â??Race Donation, where a financial donation is made to the charity partner. The amount is determined in communication with the charity and depends on the level of involvement/volunteers provided by the charity

  2. Embedded Giving, where the runners are provided the opportunity to add a donation that goes directly to the charity during the registration process

  3. Charity registrations, where a limited number of charity registrations. The charity sells these registrations through their own website and keeps 100% of the listed price of the registration.

Here in Amarillo, the Laura W. Bush Institute for Womenâ??s Health will be receiving the proceeds from both the sponsors they obtain for the event and for the 200 volunteers they will have.

â??They use non-profits for volunteers, so the institute is in charge of gathering all the volunteers for this event. So this year weâ??re going to have about 200 volunteers and how they will compensate us is based on the volunteers we provide them,â?? said Meagan Seymour, marketing director for the Laura W. Bush Institute of the Texas Tech University Health Sciences Center . â??Weâ??re just happy to host them and to get a little bit of the proceeds on the back end.â??

Representatives of the partner organization said it is not only a great opportunity to partner with a national organization but a good source of marketing and exposure for them as well.

â??Itâ??s a win, win for everybody,â?? said Seymour.

â??One of the beauties of the Color Run, when they come to Amarillo, is that they pay for everything. The beneficiary isnâ??t out anything, they pay for it all,â?? said the organizationâ??s executive director, Angela Knapp Eggers.

Color Run representatives said that when the organization first began, the idea was to give back to the communities.

â??We donâ??t hide the fact that we are a for-profit organization, but weâ??re here for 3-4 days out of the year and the economic impact last year was 1.3 million dollars to the community,â?? said Duncan.

The Laura Bush Institute received $31,000 last year from sponsors and volunteers. They are expecting to receive $45,000 that will all go back to their mission and programs after this yearâ??s event.