Ambassador Hotel now Magnuson

The Ambassador Hotel will be the 100th branded hotel by the International Magnuson hotel chain.

The deal was sealed Thursday.

The owners of the Ambassador wanted to expand their market and get exposure for international travelers.

They expect e-commerce to broaden as far as internet reservations.

Paresh Chhotu of the Ambassador says, "In the last few years weâ??ve been the Ambassador Hotel. Everybody knows the Ambassador Hotel, but the challenge we find is people not from this area may not know what we are. So in order to get better exposure, we decided to look into joint ventures and partnerships."